The Complete Guide to Dog Grooming Pricing in London: What to Expect in 2025
Table of Contents
- Key Takeaways
- London Dog Grooming Price Overview
- Dog Grooming Prices by London Region
- What Influences Dog Grooming Prices in London?
- Mobile vs. Salon Grooming Prices
- How to Save on Dog Grooming in London
- Specialized Grooming Services in London
- Types of Grooming Services and Their Price Ranges
- FAQs About Dog Grooming Prices in London
- Conclusion
Looking for reliable information about dog grooming costs across London? You've come to the right place. Whether you're a new pet parent budgeting for your first grooming appointment or a long-time owner comparing rates across different London boroughs, this comprehensive guide breaks down everything you need to know about dog grooming prices in London for 2025.
With the average cost of living continuing to rise across the capital, understanding what constitutes fair pricing for quality dog grooming services is more important than ever. We'll explore pricing variations by borough, explain what influences costs, and provide tips for getting the best value without compromising on your furry friend's care.
Key Takeaways
| What You Need to Know | Details |
|---|---|
| Price Range by Dog Size | Small: £33-55 • Medium: £38-66 • Large: £48-83 (basic groom) |
| Most Affordable Areas | East London (Newham, Barking) offers prices ~5% below London average |
| Premium Pricing Areas | West London (Kensington, Chelsea) and Central London command 10-15% premium |
| Service Variations | Basic groom vs. full groom price difference: £10-25 depending on size |
| Mobile Premium | Expect to pay £15-30 extra for the convenience of mobile grooming |
| Booking Tips | Book midweek for better rates; many groomers offer loyalty discounts |
| Best Value Services | Package deals and membership options can save 10-20% for regular clients |
London Dog Grooming Price Overview
Dog grooming prices in London vary significantly based on location, dog size, coat type, and the specific services you need. Our research across hundreds of London groomers reveals these average price ranges for standard grooming services:
| Dog Size | Basic Groom | Full Groom | Mobile Groom |
|---|---|---|---|
| Small | £33–£55 | £43–£77 | £57–£94 |
| Medium | £38–£66 | £52–£94 | £67–£105 |
| Large | £48–£83 | £62–£110 | £86–£132 |
These figures represent the typical range you'll encounter across the city, though specific borough pricing can vary. A "basic groom" generally includes a bath, blow-dry, nail trim, and ear cleaning, while a "full groom" adds a haircut styled to your specifications. Mobile grooming services, which come to your home, command a premium for convenience.
A few London-specific trends worth noting:
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The gap between budget and premium groomers is widening, with luxury services in affluent areas charging up to double the average rates.
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Specialized services like hand-stripping for wire-coated breeds can increase prices by 30-50%.
-
Many groomers now offer membership or package options that provide better value for regular clients.
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Pricing is increasingly transparent, with most established businesses publishing rates online.
Let's dive deeper into what you'll pay in different parts of London.
Dog Grooming Prices by London Region
London's diverse neighborhoods offer varying price points for dog grooming services. Here's a breakdown of what to expect across different regions of the capital:
North London Dog Grooming Prices
Key Boroughs: Camden, Islington, Barnet, Haringey, Enfield
North London grooming prices sit slightly above the London average, with a notable premium in fashionable areas like Camden and Islington. These trendy districts offer more luxury and organic grooming options, contributing to higher prices.
| Dog Size | Basic Groom | Full Groom | Mobile Groom |
|---|---|---|---|
| Small | £37–£53 | £47–£74 | £63–£89 |
| Medium | £42–£63 | £58–£89 | £74–£100 |
| Large | £53–£79 | £68–£105 | £95–£126 |
Notable groomers offering good value include:
Clique Pet Grooming (5★, 18 reviews)
Address: Unit 2, South, The Viaduct, St James's Ln, Muswell Hill, London N10 3QX
Two friends with one passion: making your pets look and feel their best.
Visit Clique Pet Grooming's profile page
Paws Grooming Empire (4.9★, 61 reviews)
Address: 28 Aylmer Parade, London N2 0PE
Offers dog walking and fully licensed doggy day care alongside grooming services.
Visit Paws Grooming Empire's profile page
South London Dog Grooming Prices
Key Boroughs: Lambeth, Southwark, Croydon, Wandsworth, Lewisham, Greenwich, Bromley
South London generally offers more affordable grooming options than North and West London, though premium services in Wandsworth and Clapham can rival West London prices.
| Dog Size | Basic Groom | Full Groom | Mobile Groom |
|---|---|---|---|
| Small | £34–£49 | £44–£69 | £59–£83 |
| Medium | £39–£59 | £54–£83 | £69–£93 |
| Large | £49–£74 | £64–£98 | £88–£118 |
Recommended South London groomers include:
Pampered Pets (4.7★, 184 reviews)
Address: 120 Selsdon Rd, South Croydon CR2 6PG
Team of knowledgeable, caring, and experienced groomers.
Visit Pampered Pets' profile page
Hound & Co (5★, 77 reviews)
Address: 92 Park Hall Rd, London SE21 8BW
Provides the highest standard in grooming and wellbeing in a comforting environment.
Visit Hound & Co's profile page
East London Dog Grooming Prices
Key Boroughs: Hackney, Tower Hamlets, Newham, Waltham Forest, Redbridge, Havering, Barking and Dagenham
East London offers the most affordable dog grooming services in the capital, with prices approximately 5% below the London average. However, trendier areas like Hackney have seen prices rise as these neighborhoods gentrify.
| Dog Size | Basic Groom | Full Groom | Mobile Groom |
|---|---|---|---|
| Small | £33–£48 | £43–£67 | £57–£81 |
| Medium | £38–£57 | £52–£81 | £67–£90 |
| Large | £48–£71 | £62–£95 | £86–£114 |
Standout East London groomers include:
Hot Dogs Grooming London (5★, 16 reviews)
Address: Unit 83, Containerville, 1 Emma St, London E2 9FP
Modern salon with transparent pricing and a focus on anxiety-free experiences.
Visit Hot Dogs Grooming London's profile page
Lead The Walk (5★, 41 reviews)
Address: Old Ford Rd., Bow, London E3 5PS
Comprehensive services including hand stripping and ultrasonic teeth cleaning.
Visit Lead The Walk's profile page
West London Dog Grooming Prices
Key Boroughs: Kensington and Chelsea, Hammersmith and Fulham, Ealing, Hounslow, Hillingdon, Harrow, Brent
West London, particularly Kensington and Chelsea, commands the highest grooming prices in the capital, with rates approximately 10% above the London average. This region offers the most luxury and premium grooming experiences.
| Dog Size | Basic Groom | Full Groom | Mobile Groom |
|---|---|---|---|
| Small | £39–£55 | £50–£77 | £66–£94 |
| Medium | £44–£66 | £61–£94 | £77–£105 |
| Large | £55–£83 | £72–£110 | £99–£132 |
Premium West London groomers include:
The Barking Boutique (5★, 10 reviews)
Address: 40 Regent Ave, Uxbridge UB10 9AN
Professional establishment passionate about pampering furry friends.
Visit The Barking Boutique's profile page
Hushound (4.9★, 43 reviews)
Address: 293 Sandycombe Rd, Richmond TW9 3LU
Unique pet boutique spa and coffee shop pampering pups and sipping cups.
Visit Hushound's profile page
Central London Dog Grooming Prices
Key Boroughs: Westminster, City of London
Central London offers the most premium grooming experiences in the capital, with prices typically 15% higher than the London average. These establishments often cater to luxury clients and offer extensive spa-like services.
| Dog Size | Basic Groom | Full Groom | Mobile Groom |
|---|---|---|---|
| Small | £40–£58 | £52–£81 | £69–£98 |
| Medium | £46–£69 | £63–£98 | £81–£109 |
| Large | £58–£86 | £75–£115 | £104–£138 |
Notable Central London grooming establishments include:
Doggy Styling Boutique & Grooming (5★, 77 reviews)
Address: 128 Sheen Rd, Richmond TW9 1UR
Provides specialized puppy introduction packages for a positive first grooming experience.
Visit Doggy Styling Boutique's profile page
London Dog Grooming Company (4.5★, 24 reviews)
Address: Liberty London, Regent St., Carnaby, London
Ultra-premium salon offering the most exclusive bespoke pet-grooming services.
Visit London Dog Grooming Company's profile page
What Influences Dog Grooming Prices in London?
Understanding the factors that affect grooming prices can help you make informed decisions about where to take your dog. Here are the key elements that influence what you'll pay:
Dog Size and Breed
The single biggest factor affecting grooming price is your dog's size and breed. Larger dogs require more shampoo, more drying time, and more physical effort to groom. Similarly, breeds with specialized coat requirements (like Poodles or Bichon Frises) typically cost more to groom than short-haired breeds.
| Breed Example | Average Full Groom Price | Why It Costs This Much |
|---|---|---|
| Yorkshire Terrier | £50–£65 | Small size but high-maintenance silky coat that mats easily |
| Labrador Retriever | £40–£60 | Medium-large size but relatively simple coat |
| Standard Poodle | £85–£95 | Complex styling requirements and dense curly coat |
| Shih Tzu | £50–£60 | Small size but needs regular maintenance for long coat |
| Border Collie | £45–£55 | Medium size with double coat requiring thorough brushing |
Coat Condition and Type
A dog with a matted coat or one that hasn't been groomed in months will cost significantly more than a regularly maintained dog. Many London groomers charge de-matting fees of £10-15 per 15 minutes of additional work required.
Different coat types also command different pricing:
- Double coats (German Shepherds, Huskies): Require specialized de-shedding techniques and more time
- Curly coats (Poodles, Bichon Frises): Need skilled scissor work and styling
- Wire coats (Terriers): May need hand-stripping rather than clipping, which is more labor-intensive
- Silky coats (Yorkies, Maltese): Mat easily and require gentle handling
- Short coats (Pugs, Staffies): Generally fastest and least expensive to groom
Service Level and Add-Ons
The scope of services included in your grooming package significantly impacts the price:
| Service Type | What's Included | Average London Price |
|---|---|---|
| Bath & Brush | Bath, blow-dry, brush out, ear cleaning, nail trim | £30–£55 |
| Full Groom | All of the above plus haircut and styling | £45–£100+ |
| Express Service | Basic tidy-up completed in shorter timeframe | £25–£45 |
| Specialized Add-Ons | De-shedding treatment, flea treatment, teeth brushing | £10–£25 each |
| Spa Treatments | Mud baths, aromatherapy, specialty masks | £15–£40 each |
Location and Business Costs
A groomer's location dramatically affects their operating costs, which in turn influences their pricing:
- Rent: High-street locations in Kensington or Chelsea pay substantially more rent than those in outer boroughs
- Staff: Skilled groomers in central locations command higher wages
- Utilities: Water and electricity costs vary across the city
- Business Rates: Commercial property taxes are higher in prime areas
Groomer Expertise and Reputation
Highly skilled groomers with specialized training, certification, or competition experience generally charge more. Similarly, groomers with exceptional reviews and a loyal following can command premium rates.
For show dog preparation or breed-specific styling, you'll pay more for a groomer with recognized expertise. For example, a certified Master Groomer might charge 15-30% more than a groomer with basic qualifications.
Mobile vs. Salon Grooming Prices
Mobile grooming services, which bring the groomer to your home, have become increasingly popular in London. Here's how the pricing compares:
Mobile Grooming Premium
Mobile services typically charge a premium of £15-30 over standard salon prices, depending on:
- Your location (distance from their base)
- Parking availability (some charge more in controlled parking zones)
- Time of appointment (peak hours may cost more)
- Dog size and service requirements
For example, a full groom for a medium dog might cost £65 in a salon but £85-95 with a mobile service. However, many pet owners find this premium worth the convenience and reduced stress for their dogs.
Mobile Grooming Benefits Worth the Extra Cost
- Reduced anxiety: Some dogs experience less stress when groomed in familiar surroundings
- Convenience: No transportation needed, especially valuable for those without cars
- Time-saving: No travel or waiting room time required
- Personalized attention: One-on-one service without other dogs present
- Reduced exposure: Minimizes contact with other animals (important for unvaccinated puppies or immunocompromised dogs)
Popular Mobile Groomers by London Region
My Fur Lady, Mobile Dog Stylist (5★, 13 reviews)
Address: College Hill Rd, Harrow
Offers mobile services with their "salon on wheels" and pickup/drop-off for a small fee.
Visit My Fur Lady's profile page
The Hound Machine Mobile Grooming (5★, 4 reviews)
Address: 59 Myrtle Rd, Dartford
Services include ear cleaning, nail clipping, de-shedding, with additional fee for de-matting.
Visit The Hound Machine's profile page
Hills Happy Hounds Mobile Dog Grooming (4.8★, 4 reviews)
Address: 12 Inverness Dr, Ilford IG6 3BW
Offers pet transport in the local area at an extra fee.
Visit Hills Happy Hounds' profile page
Prestige K9 Grooming (5★, 9 reviews)
Address: 457 Bastable Ave, Barking IG11 0QN
Fully insured dog grooming business with pick up and drop off service for an additional charge.
Visit Prestige K9 Grooming's profile page
How to Save on Dog Grooming in London
Despite the premium prices in London, there are several ways to reduce your grooming costs without compromising on quality:
Loyalty Programs and Package Deals
Many London groomers offer significant savings through:
- Frequent groomer cards: Typically offering a free or discounted groom after 6-10 visits
- Monthly membership plans: Regular groomers can save 10-20% with subscription packages
- Multi-dog discounts: Most salons offer 10-15% off when booking multiple dogs together
Off-Peak Pricing
Consider these timing strategies to save money:
- Midweek appointments: Tuesday through Thursday are often less expensive than weekends
- Morning slots: Early morning appointments (8-10am) may be discounted at some salons
- Seasonal timing: Avoid the pre-Christmas rush when prices may increase due to demand
DIY Maintenance Between Grooms
Extending time between professional grooming sessions with home maintenance can save significantly:
- Regular brushing: Daily brushing reduces matting and can extend time between grooms
- Bath at home: Learning to properly bathe your dog between professional sessions
- Basic maintenance: Simple tasks like cleaning ears and trimming nails can be done at home
Grooming Schools and Trainee Sessions
Several London grooming establishments offer training or discounted services performed by supervised students:
- Dog World Grooming Salon and Academy (4.8★, 95 reviews): A women-owned academy in Enfield offering trainee sessions. Visit Dog World Grooming's profile page
- Hound & Co: Operates a grooming school providing professional training for aspiring dog groomers. Visit Hound & Co's profile page
- Pets at Home Grooming Academy: Nationwide chain offering trainee groomer appointments at significant discounts
Specialized Grooming Services in London
London offers a variety of specialized grooming services for dogs with particular needs or owners seeking specific treatments.
Anxiety-Friendly Grooming
Several groomers specialize in creating calm environments for nervous dogs:
Poochy Parlour (5★, 2 reviews)
Address: 48 Homefield Rd, Bromley BR1 3AL
Creates a "calm relaxed gentle atmosphere" with no crates, allowing dogs to play in safe spaces before and after grooms.
Visit Poochy Parlour's profile page
Walter Hart London (4.7★, 30 reviews)
Address: Building 55 No 1 St, Royal Arsenal, London SE18 6ST
Provides a "calm, stress & crate free grooming experience" in a beautiful Grade II listed Guard House.
Visit Walter Hart London's profile page
Cage-Free Grooming
Many owners prefer groomers that don't use cages during the waiting or drying process:
Bubbly Tails (5★, 85 reviews)
Address: 2 Tarplett House, JOHN WILLIAMS CLOSE, London SE14 5XD
Operates by appointment only and doesn't use cages during the grooming process.
Visit Bubbly Tails' profile page
Wet Paws Professional Dog Grooming (4.5★, 84 reviews)
Address: 46 Elstree Gardens, Belvedere DA17 5DN
Fully equipped with state-of-the-art equipment but "do not believe in cages or cage dryers."
Visit Wet Paws' profile page
Hand-Stripping Specialists
For wire-coated breeds requiring hand-stripping rather than clipping:
SW Dog Groomers (4.9★, 64 reviews)
Address: 26 Leopold Rd, London
Offers handstripping alongside other specialty services like ultrasonic teeth cleaning.
Visit SW Dog Groomers' profile page
Latin Groomer (4.8★, 18 reviews)
Address: 532 Roman Rd, Bow, London E3 5ES
Provides hand stripping services by skilled groomers for proper coat maintenance.
Visit Latin Groomer's profile page
Types of Grooming Services and Their Price Ranges
Standard Grooming Services
| Service | Description | Price Range |
|---|---|---|
| Bath & Brush | Shampoo, conditioner, blow-dry, brush-out, ears, nails | £30–£55 |
| Full Groom | All of the above plus haircut and styling | £45–£100+ |
| Nail Clipping | Just a nail trim without other services | £10–£20 |
| Ear Cleaning | Professional ear cleaning and plucking if needed | £5–£15 |
| Face Trim | Tidying the face area only | £15–£25 |
| Sanitary Trim | Hygienic trim of sensitive areas | £10–£20 |
Specialized Grooming Services
| Service | Description | Price Range |
|---|---|---|
| Hand Stripping | Manual removal of dead coat for wire-haired breeds | £65–£150+ |
| De-shedding Treatment | Specialized process to remove loose undercoat | £15–£35 (add-on) |
| Puppy's First Groom | Gentle introduction to grooming for young dogs | £35–£55 |
| Senior Dog Groom | Extra gentle handling for older dogs | £5–£15 premium |
| De-matting | Careful removal of mats and tangles | £10–£15 per 15 min |
| Flea Treatment | Application of flea control product during groom | £10–£20 |
Luxury and Spa Services
| Service | Description | Price Range |
|---|---|---|
| Aromatherapy Massage | Relaxing massage with essential oils | £25–£45 |
| Mud Bath Treatment | Therapeutic spa treatment for skin and coat | £30–£50 |
| Pawdicure | Nail grinding, pad moisturizer, and optional polish | £15–£30 |
| Facial | Gentle cleansing treatment for face area | £10–£25 |
| Blueberry Facial | Speciality facial to remove tear stains | £15–£30 |
| Coat Conditioning | Deep conditioning treatments for damaged coats | £15–£35 |
Premium Spa Groomers in London:
Bella PetSpa (5★, 35 reviews)
Address: 24 Wilton Rd, Abbey Wood, London SE2 9RH
Maria creates a quiet and calm environment where pets feel fully relaxed during grooming.
Visit Bella PetSpa's profile page
Fur Babies Spa (4.8★, 96 reviews)
Address: 3 Montpelier Ave, Bexley DA5 3AP
The team ensures both pets and owners feel relaxed and pampered during treatments.
Visit Fur Babies Spa's profile page
Wigs Pet Spa (4.9★, 52 reviews)
Address: 345 Lower Addiscombe Rd, Croydon CR0 6RG
Dedicated pet spa environment offering services from basic nail trims to specialized treatments.
Visit Wigs Pet Spa's profile page
Pads Paws & Claws Pet Grooming (4.7★, 80 reviews)
Address: 41 Lavender Hill, London SW11 5QW
Offers luxury services including blueberry facials, lavender soaks, and soothing massages.
Visit Pads Paws & Claws' profile page
FAQs About Dog Grooming Prices in London
Why is dog grooming so expensive in London?
Dog grooming in London costs more than in other UK regions due to higher operational costs, including rent, business rates, utilities, and staff wages. The specialized skills required for professional grooming and the investment in quality equipment and products also contribute to higher prices.
How often should I have my dog professionally groomed?
The frequency depends on your dog's breed, coat type, and lifestyle:
- Short-haired breeds: Every 8-12 weeks
- Medium-haired dogs: Every 6-8 weeks
- Long-haired or curly-coated breeds: Every 4-6 weeks
- Wire-haired dogs needing hand-stripping: Every 8-10 weeks
Why is hand stripping more expensive than clipping?
Hand stripping is a specialized, labor-intensive technique where the groomer manually removes dead outer coat instead of using clippers. It takes significantly longer (often 2-3 times as long as clipping), requires specialized training, and is physically demanding, justifying the higher price of £65-£150+ compared to standard grooming.
Do organic products raise the price significantly?
Yes, salons using certified organic or natural products typically charge 10-20% more than those using standard products. These premium shampoos and conditioners cost the business more and are often paired with an overall eco-friendly approach that includes additional costs like biodegradable towels and energy-efficient equipment.
Are show dog grooms more costly?
Show preparation grooming typically costs 30-50% more than standard grooming because it requires specialized knowledge of breed standards, exceptional precision in styling, and often takes significantly longer to achieve competition-ready results.
How much should I tip a dog groomer in London?
While tipping culture is less established in the UK than in the US, many clients do tip dog groomers for excellent service. A typical tip ranges from 10-15% of the service cost, or about £5-10 per groom. For holidays or special circumstances, some clients tip more generously.
Where can I find budget-friendly dog groomers in London?
While London grooming prices can be premium, several highly-rated establishments offer competitive pricing:
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The Pet Place (4.9★, 11 reviews) in West Wickham (BR4 9HZ) emphasizes fair, competitive prices for both grooming and pet supplies. Visit The Pet Place's profile page
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Mishka Grooming (4.7★, 394 reviews) in West Hampstead (NW6 1NJ) offers "comprehensive dog grooming in London at an affordable price." Visit Mishka Grooming's profile page
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Give the Dog a Comb Banstead (4.9★, 69 reviews) in Surrey (SM7 1QE) provides "a wide range of grooming services at great prices." Visit Give the Dog a Comb's profile page
Many groomers offer introductory discounts for first-time clients or referral bonuses when you recommend friends.
How can I estimate costs for mixed breeds?
For mixed breeds, groomers typically base their pricing on:
- The dog's size and weight
- Coat type and condition
- Temperament and behavior
If you have a mixed breed, provide clear photos when inquiring about pricing. Many groomers offer free consultations to assess your dog and provide an accurate quote.
Why do some groomers charge extra for difficult dogs?
Some dogs require additional handlers, special techniques, or simply more time due to behavioral issues. This additional labor and reduced daily capacity explain why groomers often charge a 15-30% premium for dogs that are aggressive, extremely fearful, or unable to stand for grooming.
Conclusion
Understanding dog grooming prices across London helps you budget appropriately and find the best value for your pet's needs. While costs vary significantly based on location, dog size, coat type, and service level, this guide provides a reliable framework for what to expect in 2025.
Highly Recommended London Groomers
Based on our research of top-rated groomers across London:
North London:
- Clique Pet Grooming (5★, 18 reviews) in Muswell Hill
- The Wag Club Doggy Day Care (4.9★, 70 reviews) in multiple North London locations
South London:
- Pawpadour Dog Grooming Salon (4.9★, 76 reviews) in Tooting
- Petsland (4.9★, 240 reviews) in Croydon
East London:
- Lead The Walk (5★, 41 reviews) in Bow
- Hot Dogs Grooming London (5★, 16 reviews) in Hackney
West London:
- The Barking Boutique (5★, 10 reviews) in Uxbridge
- Hushound (4.9★, 43 reviews) in Richmond
Central London:
- London Dog Grooming Company (4.5★, 24 reviews) at Liberty London
- Doggy Styling Boutique & Grooming (5★, 77 reviews) in Richmond
For the best experience and value:
- Research thoroughly - Check reviews and before/after photos
- Book consultations - Many groomers offer free assessment appointments
- Consider packages - Regular grooming schedules often come with discounts
- Communicate clearly - Ensure the groomer understands exactly what you want
- Maintain at home - Regular brushing extends time between professional grooms
When researching potential groomers, it's essential to thoroughly evaluate customer feedback and service quality. Our comprehensive guide to dog grooming reviews and ratings in London provides detailed insights on how to interpret reviews, what to look for in customer feedback, and how to identify the highest-quality groomers in your area.
By balancing cost considerations with your dog's specific needs, you can find a grooming solution that works for both your budget and your beloved pet.